CREATIVE PARTNER
Cystopurin
Refreshing Brand Identity with New Packaging
Revamping Established Pharma Brand
- Brand Identity
- Product Packaging
MODERNISING A TRUSTED NAME
Cystopurin, a leader in cystitis relief, faced a challenge: its brand identity and packaging appeared outdated compared to new entrants in the market. The goal was to refresh its image to boost market presence and retain customer loyalty without losing the trust built over the years.
Boosting brand
loyalty through design
Our Strategy
Focused Aesthetic Enhancement:
Acknowledging that 90% of cystitis sufferers are women, we updated the typography to softer, more appealing contours, aiming to resonate better with the female audience.
Streamlined Packaging Information:
We simplified the design and content on the packaging to make the health benefits immediately clear, enhancing customer confidence at the point of purchase.
Highlighting Natural Ingredients:
Responding to the increasing consumer preference for herbal and natural remedies, we prominently featured cranberry as a key ingredient, tapping into the trend towards natural health products.
Acknowledging that 90% of cystitis sufferers are women, we updated the typography to softer, more appealing contours, aiming to resonate better with the female audience.
Streamlined Packaging Information:
We simplified the design and content on the packaging to make the health benefits immediately clear, enhancing customer confidence at the point of purchase.
Highlighting Natural Ingredients:
Responding to the increasing consumer preference for herbal and natural remedies, we prominently featured cranberry as a key ingredient, tapping into the trend towards natural health products.
The new packaging for Cystopurin not only refreshed the brand’s look but also effectively targeted its primary audience. This update is expected to strengthen customer loyalty and increase sales, reaffirming Cystopurin’s role as a go-to for cystitis relief.
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