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B is for B’ing imaginative, artistic, and well quite frankly obsessively creative.

  1. What’s your job role at 21six?

Head of Design Studio

  1. What are the biggest challenges in your role?

As a creative, it’s always to produce rousing, innovative and captivating designs that achieve the ultimate results for our clients. If it were easy, there wouldn’t be any creativity and anyone could do it.

  1. What design programmes do you work with?

For the vastness of our print jobs we use Adobe Photoshop, Illustrator and InDesign. We use Sketch and the Zeplin Plugin for all digital design. We use IMovie for mocking up storyboards and rough cuts. When creating video we mostly use Adobe Premier and After Effects.

  1. How do you tackle new design briefs?

I think this question has many different sides, and actually stems into a large debate creatives have been having for years. I think put simply, everyone is different. Some people like quiet thinking time, others take a more collaborative approach of talking and bouncing ideas about. Some like messy desks and some can’t stand clutter. I like to push my ideas as far as they can go, thinking beyond the 9-5pm working day. Continually referencing the brief to check its being answered, communicating with others and collecting opinions to reach a creative outcome.

  1. Tell us the best bits of your job?

When you get a tricky design brief, but then you and your team nail it!  Seeing the end product come together and the gratitude we get from our clients.

  1. If you had one piece of advice what would it be?

Become obsessed with design or illustration, or whatever interests you in design. Keep researching and stay up to date with all the latest trends.

  1. What do you like to do outside of work?

I create illustrations, watch tv, ps4 and playing Lego with my 4 year old daughter.

  1. Who Inspires you/ where do you take inspiration from?

The people who has inspired me has differed over time. Through University it was Michael Johnson of Johnson Banks and Erik Spiekermann. Now-a-days I’m more interested in illustrators. I love the integration of illustration and text and find a lot of the rules can be applied to jobs that are not illustration. My favourite for the last 5-6 years has been Tom Whalen – his website is www.strongstuff.net

  1. How do you stay up to date with the latest design trends and techniques?

There are various websites that are handy with keeping you informed of current design trends and global design styles. One of the best is Behance. But like I say, research all the time and don’t always use the same resource. I also enjoy Archive magazine which is an incredible tool when working on conceptual jobs.

  1. What do you enjoy most about working at 21six?

The variety of the jobs, working from Health clients to Sport clients. Applying the different mind-set you need to understand the needs and desires of the client and what they would be looking for. As I’m sure you can imagine it’s very different from Health to Sport.

  1. If you could be any fictional character – who would you be and why?

Walter white – ok maybe not, umm iron man? What a suit!

  1. What 3 words sum you up best?

Hard working, Obsessive and Loyal