Packaging that brightens up the everyday kitchen cupboard

The design included a strategic hierarchy of information including health claims and a serving suggestion. It was developed to improve on-shelf stand out and stay ahead of growing competition.
A social platform to deliver innovative, quality products and recipes
Merchant Gourmet asked us to help manage their digital channels and introduce the brand to a new target audience. Not a simple task, considering competition from the likes of Tilda and Uncle Ben’s.
Our digital and social experts collaborated to grow Merchant Gourmet’s community from 2,000 to 36,000 in just 14 months – with engagement that outperformed the rest of the category.