Bringing a product to everyone

"Grain & Graze allows us to communicate with a wider audience and I’m thrilled to finally get this (Grain & Graze) away, it’s really fantastic.” Clive Moxham
Food innovation in the heart of Islington
We invited consumers, retailers, press and influencers to experience the versatility of the Merchant Gourmet product range. The restaurant featured over 50 unique and delicious recipes.
The story captivated buyers from major retailers Tesco, Sainsbury’s and Waitrose, giving Merchant Gourmet that crucial opportunity to meet with them to discuss their retail and growth.
Visited by over 5,000 people during its three-month run
Merchant Gourmet asked us to help manage their digital channels and introduce the brand to a new target audience. Not a simple task, considering competition from the likes of Tilda and Uncle Ben’s.
Our digital and social experts collaborated to grow Merchant Gourmet’s community from 2,000 to 36,000 in just 14 months – with engagement that outperformed the rest of the category.