Beefy’s - 21six Limited



Beefy’s is a collaboration between The Ageas Bowl, Hilton Hotel and Sir Ian Botham – hence its name. We were asked to create a brand that brings premium dining to a sports-based restaurant, while maintaining a level of informality that one might expect from Sir Ian.

Point of difference

We know better than most that a new restaurant concept needs to launch with a bang – so that’s exactly what we helped Beefy’s to achieve. We ensured the brand conveys confidence, quality, finesse and bags of personality – just like its owner.


  • Branding
  • Digital
  • Print
  • Strategy

We’ll get your new brand off to the best possible start