Bayer e-commerce imagery - 21six Limited

Bayer e-commerce imagery


For long-term client Bayer, 21six were tasked with creating a set of e-commerce images for a range of Bayer products, for use on key retailer websites such as Amazon, Waitrose and Sainsbury’s. This involved taking Bayer’s existing product imagery, and optimising it for a range of different platforms and consumers.

Point of difference

Standard pack shots were failing to communicate with shoppers on retailer platforms, therefore we created a set of six images per Bayer brand to combat a variety of retailer requirements. This included images optimised for mobile devices, and each style of image was designed with the end user in mind, from pulling out key information/features & benefits, to tying in key campaign/lifestyle visuals, to demonstrating ‘what’s inside’.


  • Design
  • Distribution
  • Project management
  • UX

We'll optimise your e-commerce platforms