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Are you adapting with the times?

By now it’s clear that the rise of e-commerce is not a fad and it’s here to stay. Shoppers are increasingly savvy, searching for the best prices online, signing up for introductory offers and discounts and even adding items to a basket and then leaving the site to wait for an email to come through asking ‘have you forgotten something? Arguably online is more competitive than bricks and mortar have ever been, with the constant availability and range of products. With this level of competitiveness appears learnings which, if exploited can provide new opportunities for you.

The combination of website analytics, the power of social media and human convenience, your e-commerce platform can be optimised to give your consumers the very best purchasing experience.

We’ve laid out some simple key areas below that you should focus on when implementing or reviewing your e-commerce strategy.

UX

In it’s simplest form, UX focusses on whether or not your website is easy to navigate on a mobile device, as well as a desktop. When a customer adds an item to their basket and they want to continue shopping, does your website take them back to where they left off? Or, does it jump them back to the top of the page instead? Even worse, does clicking the back button remove all their items in their basket? That is guaranteed to be an annoyance to your customer. The tiniest of pathway errors can lead to user frustration, therefore the experience needs to be as clean as possible.

Product and Price Comparisons

Research has shown that consumers love to compare before they buy, with 65% of shoppers spending over 15 minutes comparing before purchasing [1]. Does your site allow for product and price comparisons?

Product Reviews

Are you utilising your current customer base by letting them provide reviews on your site? A staggering 97% of consumers read online reviews before purchasing [2]. User-generated content is also an excellent method of letting your customers do the selling for you as users trust reviews as much as recommendations from friends and family [2]. Users are more likely to purchase a product when it is recommended.

Brand Advocacy

Gaining social approval for your brand through online consumer engagement or, the increasingly popular approach, through social influencers is imperative to helping improve your brand awareness online as this can provide a flurry of positive online word of mouth.

Availability

Can consumers ask your business a question easily? The rise of ChatBots has made customer service instant. Consumers simply need to type in a question into the Bot and the answer is with them instantly, from returns information to stock levels and dispatch information. The use of Bots also means you are no longer constrained by business hours.

Social Feeds

With 74% of people using Facebook to find out more information about a brand [2], social platforms are an increasingly effective method to sharing reviews and products and for further encouraging consumer engagement. This is also highlighted by 56% of women stating they will consult product reviews on social networks before making any purchasing decisions [3].

Mobile Friendly

Approximately 60% of buyers are now using their smartphones to make their transactions [4], so don’t limit yourself by not having a mobile friendly website.

To Conclude

The opportunities in e-commerce for your business are continuously expanding and there has never been a better time to utilise all the changes. Get in touch with us at hello@21six.com and together, let’s make the most out of e-commerce.

Sources:

[1] https://hiddendepth.ie/blog/pros-cons-including-pricing-website/

[2] https://www.revlocal.com/blog/reviews/how-much-are-online-reviews-actually-worth-

[3] https://www.gurufocus.com/news/492058/uk-online-shopping-and-ecommerce-statistics-for-2017

[4] https://www.emarketer.com/Article/UK-Consumers-Increasingly-Comfortable-Buying-by-Smartphone/1016015