Sport - 21six Limited


Preparation, performance and passion. Applying the attributes of a successful sportsperson to our work is what puts us ahead of the rest.

The parallels between the fast-paced sports sector and the work we do within it are numerous. Just like sportspeople at the top of their game, we never stop striving to find marginal gains, increase our clients’ efficiency and maximise every single opportunity.

We have long-standing relationships within the world of sport and a wealth of experience to boot. We even employ a number of ex-professional sportspeople to give us an extra edge. Our clients include sports teams, players, product suppliers, leisure centres, governing bodies, charities, stadiums and more. It’s our deep knowledge, insight and personable approach that helps them achieve their goals.


We know our stuff and will help you understand your audience better than you imagined.


We employ ex-professional sportspeople who give us an insight many could only wish for.


We bring a wealth of experience to the table in addition to an enviable network of contacts.


We care about the people and businesses we work with, which means we go the extra mile.


contact the 21six sport team

Richard Logan

Client Services Director

The Head of our Sports division brings over a decade of commercial experience in addition to a 12-year professional cricket career. As an ex-player and coach, Richard knows exactly the sort of passion and team spirit required to drive a business forwards. And as ex-CEO of Kevin Pietersen’s charity, the KP24 Foundation, he also understands the pressures of working with high profile clients at the business end of the sector.



Helping a leading sports equipment brand pitch for – and win – new business.

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Chris Robshaw Testimonial Year

Providing marketing activation for a sporting giant – for an entire year.

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All Out Cricket

Translating a successful print publication into an impactful online presence.

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England Netball

Helping to make netball more accessible and easier to find online.

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Creating a brand-new website for Wisden to allow it to compete with established cricket news and stats sites.

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Professional Cricketers’ Association

Delivering first-class design and print assets for first-class cricketers.

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