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Google analytics

Having a good-looking website is great, right?! Well, it’s a start. The key to a successful website is understand why your customers are visiting your site in the first place and their journey to and through your website. This is only evidenced by having clear, trackable goals.

Google Analytics is an online tool used to measure the performance of your website, track your goals, and, subsequently, understand your consumers to be able to grow your business. Moreover, it enables you to benchmark your results in your specific industry so you can get a real grasp on the progress and success of your business.

Your website is the heart of your business. It’s where your consumers will find out who you are, what you can offer them, view your products, contact you, and so much more. So don’t leave it to good looks to ensure it’s the best it can be… after all, it’s what’s on the inside that counts!

How can analytics help your business?

No matter what your website purpose may be, understanding what your consumers are doing on your site is essential to your success. This includes how they are getting there, the content they’re viewing (including what content is most popular), and the devices they are using to access it. After all, a mobile device views your website very differently to a desktop so don’t limit your success.

If you want to sell a product, you need your pages to entice the consumer to want to buy it, or even place an order there and then. If you want to increase your brand’s awareness, you want your consumers to be finding the information they’re searching for. To do this, you need to know if your webpages are engaging your consumers, and essentially if they are good enough to meet your goals. Analytics can tell you this.

Ongoing tracking and measures of success

Goals are an essential component of any analytics. If you don’t create clear goals, you will miss a tremendous amount of data that can help you meet your website objectives. You don’t want to complete a prodigious marketing campaign only to find out that, even though you may have sent a vast number of potential customers to your website, their journey ended there as your landing page wasn’t relevant, clear or didn’t provide the right information. As part of Google Analytics, you can measure whether your marketing campaign is paying off.

You also don’t want to wait to find out if your hard work is paying off. Utilising analytics further enables you to view data in real-time to measure specific activity during a current campaign. This means you won’t need to wait until its completion to find out if it was worth-while or to spot modifications that could of had a significant impact on the overall campaign success.

Moreover, Google Analytics enables you to create tailored reports with custom filters. So, if you require information regarding traffic from a specific source and what it has generated, to understanding consumer data from a particular geographical area over a certain time period, this data can be accessed and outlined. Understanding your traffic source, whether from search engines, referrals or even social channels, can shape your marketing strategy and success.

Make the most out of your strategy and shape your success by exploiting the possibilities of analytics.

Interested? Get in touch with us at hello@21Six.com and, together, let’s make this a reality.